Led by Precursor Ventures, new investors include Angeles Ventures, Concrete Rose Capital, Metrodora Ventures, Next Play Ventures, Portfolia’s Rising America Fund, and Revolution’s Rise of the Rest Seed Fund
CULVER CITY, Calif.–(BUSINESS WIRE)–Encantos, an award-winning edtech company focused on helping kids learn 21st century skills through digital and physical play, today announced it has raised $5.7 million from a group of renowned investors. Encantos closed a $3.2 million series seed priced round led by Precursor Ventures with participation from Angeles Ventures, Concrete Rose Capital, Metrodora Ventures, Next Play Ventures, Portfolia’s Rising America Fund, and Revolution’s Rise of the Rest Seed Fund. Among the additional investors are New American Funding President Patty Arvielo and former Zillow CEO and Co-Founder Spencer Rascoff, as well as early investors including Human Ventures, Kapor Capital, and MathCapital.
The series seed priced round is the result of broad demand following an earlier note financing of $2.5 million, which included existing and new investors such as NBA All-Star and serial entrepreneur Baron Davis, private equity executive and Morales Capital CEO Angel Morales, and international business executive and new Encantos Chairman Sol Trujillo.
The new round of financing brings the company’s total funding to $8.5 million and will help Encantos accelerate its subscription services that deliver entertaining and engaging digital and physical learning products for pre-school and primary school-age children. Precursor Ventures partner Charles Hudson has joined the Encantos board of directors in connection with the financing.
The company also announced today that it has strengthened its leadership team with the addition of two key executives.
Julie Fleischer, an award-winning data-driven marketing leader with over 20 years of experience across customer acquisition, retention, insights, media, and marketing, has been named Chief Growth Officer of Encantos. In this new role, Fleischer will lead all of Encantos’ commercial and marketing teams overseeing revenue, customer acquisition, retention and loyalty, and marketing to position the company for its next phase of accelerated growth. Fleischer most recently served as SVP Customer Intelligence for WW (formerly Weight Watchers), where she led business intelligence, customer experience excellence, and marketing to drive subscription revenue and customer lifetime value. Previously, Fleischer held executive roles at Neustar, Omnicom Group, Kraft Heinz, and Digitas. She received her BA from the University of Pennsylvania and an MBA from Northwestern University’s Kellogg School of Management.