We started Encantos because we saw that children aren’t learning what they need to thrive. They are growing up in a world that is going to require a different set of skills to reach their potential – 21st century skills: literacy, learning and life skills – but they aren’t being taught them in school. Our school systems are stuck in the last century, focused on one-size fits all curriculum and testing – kids are yearning to be inspired. Entertainment makes deep connections with kids- they want to live in Arendale, they want to go to Hogwarts – but education remains rote, boring, one note.
Encantos is the leader in Storyteaching. We work with authentic storytellers, to tell authentic stories from diverse perspectives. Each one is matched with the 21st century literacy, learning, and life skills they best model. These are stories that need to be told, skills that need to be taught, in ways that children learn best. We bring these stories to life via subscriptions, so we can grow with the kids, fusing physical and digital experiences through animated series, books, songs, apps, games, puzzles, and every other modality that’s ideal for learning through play, curiosity and engagement. We use 21st century technologies to deliver personalized experiences, so that each child can learn at their most appropriate pace and level. And we work with parents to help them be active participants in their children’s learning journeys.
As a Public Benefit Corporation (PBC), each brand has a family-focused social benefit cause tied to it to give back to a community. People want to work for, buy from, and invest in brands they believe in. We believe being a PBC is the most powerful way to build credibility, trust, and value with kids and families