Purpose is at the heart of every Encantos brand. What is the brand’s reason for being. Each brand has a cause that entertains, educates and empowers families through culture.
Culture shapes the human experience. We believe culture is multidimensional, defined not just by race, gender and ethnicity but also by lifestyles, tribes, and shared passion points. Culture is the connective tissue that unities all the elements of the brands that we bring to life.
We believe art and content should ultimately serve humanity and inspire us to be our best self. We develop content-fueled brands with an intellectual property (IP) to consumer products (CP) approach.
There’s always a learning in the story and after the story. We build in educational components into the storytelling, infusing the entertainment with learning.
As a Public Benefit Corporation (PBC), each brand has a family-focused social benefit cause tied to it to give back to a community. People want to work for, buy from, and invest in brands they believe in. We believe being a PBC is the most powerful way to build credibility, trust, and value with kids and families,
People want merchandise with meaning. People want products and services that enhance their lifestyles, share their values and create the ideal family atmosphere.