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Leadership Team

Steven Wolfe Pereira

A purpose-led leader with a passion for diversity and inclusion, Steven is dedicated to creating beloved family brands inspired by underrepresented cultures and with universal appeal.

Steven Wolfe Pereira

Chief Executive Officer

Susie Jaramillo

Susie is a creative visionary, an artist, an entrepreneur, and a mom.

Susie Jaramillo

President & Chief Creative Officer

Aliya LeeKong

Aliya is a Chef, Cookbook Author, TV Personality and Executive committed to creating representation for multiracial and multicultural identities in the media.

Aliya LeeKong

Chief Strategy Officer

Aren LeeKong

Aren currently serves as the Executive Chairman of Organix Recycling, LLC and is committed to expanding opportunities for the less fortunate through increasing the availability of educational and high-quality healthcare solutions.

Aren LeeKong

Senior Advisor

Nuria Santamaría Wolfe

Nuria is passionate about the transformational power of media and technology.

Nuria Santamaría Wolfe

Chief Marketing Officer

Carlos Hoyos

Carlos combines his technology and music background to create immersive and whimsical digital experiences.

Carlos Hoyos

Chief Technology Officer

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